Jeremy Liddle
Service
Visual Identity & Web
Location
Sydney & Singapore
The Brand
Jeremy Liddle is Australia’s own Venture Capital Investor, Business Advisor for Tech Startups and problem solver. He has been founding and growing businesses for 17 years, starting with CapitalPitch; a tech venture capital investment and advisory firm. Since then he has established SDGx and an impressive portfolio of advisor and board positions.
Although Jeremy has a strong presence on LinkedIn, he needed one platform that showcased his extraordinary experiences and achievements. A one stop shop so to speak for him to present his personal brand.
The Challenges
Brand POD, Content Flow, Brand in Design & Viewer Engagement
Personalities like Jeremy are often focused on the doing and achieving of goals. With all their energy utilised on moving forward, sharing their journey and showcasing their contribution is often pushed to the back-burner. When you are living in the amazing feats you achieve it’s often easy to normalise the impact made and the magnitude of astonishing captured.
Showcasing your story in a way that captures attention and attracts your ideal opportunities is what we specialise in here at XX!
Our Solution
Modern Yet Minimal Design, Brand Personality in Design, Website Build, Visual Engagement via Story Telling
This is where a fresh set of eyes focused on branding, play a vital role. In this case, that’s me! Not only was I blown away with Jeremy’s achievements so far, I also understood the impact he made on people’s lives. Jeremy’s story is definitely an inspiring one and I’m sure it’s only going to get better!
The challenge here was to showcase all of his experiences in an engaging and visually stimulating manner. This is when capturing his personal brand in the design is key to achieving an outcome that matches his personality in person. In the initial stages of any branding exercise, we reckon it’s paramount to understand the people behind the product. That’s the key to capturing an outcome that provides a win-win-win situation. That’s when the solution appeals to us the branding experts, the clients and the target market.
The Result
A simple yet effective solution that captures Jeremy’s personal brand. Showcased in an elegant yet modern design style while managing to keep the viewer engaged. Story telling is the key! Here’s a sneak peek into Jeremy’s dynamic story…
The hero section sets the tone for the colour scheme and imagery.
The contrasting negative space balances the overall design.
Connecting to the tone set in the hero section allows for variation in section design.
An image speaks a thousand words and helps build credibility.
Consistency in the design variations created is key to brand recall.
Minimal CTA’s are better at conversion.
“Amit was a pleasure to work with. He took the time to properly understand the brief, coach me through the pros and cons of various platforms and design options, and then followed up after delivery to make sure ongoing performance and maintenance was optimised.”
~ Jeremy Liddle, Serial Entrepreneur & TEDx Speaker
The paramount rule to great branding is strategy. Here at XX it’s all about the holistic impact, the brand elements working in cohesion and establishing a connection with the audience on a variety of levels.
Amit Anil
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