Marketing Is Life – Brand Impact

Brand Impact

As humans, we develop an emotional connection with every aspect of our lives. Strong or weak, positive or negative, it’s a connection at its core.

In our lifetime we interact with countless people, places and possessions. In today’s digitised world, these interactions are increasing dramatically year after year. We’re consuming more in a day than we did in a year, just a decade ago.

Over time, interactions evolve into emotional connections, which develop into lifelong relationships.

Likes, dislikes, motivations, fears, desires, frustrations, loves and hates are in some form, relationships with something someplace or someone.

Both people and brands have relationships that help them stand for something. They help in finding our special place in the world.

Our approach towards every aspect of our lives makes a long-lasting impact. The way I see it, I’m the curator of the relationships and the impact they have on myself, people and my environment.

As a business and a human being, my relationships and their impact build my legacy. One day, one interaction at a time!