Allcity Promotions

The Brand

ALLCITY was a project we took on just because we liked the concept of the message. Promoting music in all key cities around the world. A startup with a tried and true business model in the music industry that wanted to support and promote New Zealand music across the world. We admired the purpose which is why we got onboard with the pro bono project.

ALLCITY Promotions played a key role in promoting New Zealand Music and getting the locals excited to support it. Music is a massive interest for all kiwis. The several different Pacific and Asian cultures have their own take on music, but it definitely plays a huge role in each culture. ALLCITY’s main goal was to empower and uplift local kiwi musicians and grow the New Zealand music community across the world.

The Challenges

brand awareness & effective communication of the brand message

The name was the first thing that attracted us to this project. Cooper, the founder of ALLCITY Promotions came to us with a challenge to communicate the meaning of their name and the fact that they function in major cities around the world.

The main hurdle we faced was the ability to communicate what they are capable of achieving in one visual. The second was to design a logo that will be evergreen no matter what trend pops up.

For its population New Zealand has a huge emphasis on music and the role it plays in the everyday lives of kiwis across the country. Today, New Zealand has a diverse cultural mix and a majority of them have music embedded in several aspects of their culture. This makes for a strong musical presence in the overall kiwi culture and has now become a leading form of community connection after the likes of sports as we know it. Kiwis supporting kiwis is a huge part of the overall New Zealand culture and one of the main reasons why we decided to support ALLCITY Promotions.

Our Solution

A simple yet effective Logo, topline message communicated Instantly

Since the brand name clearly states the fact that they function in key cities around the world, we decided to maximise the impact by capturing it visually. We chose specific landmarks that people would instantly recognise and understand the overall brand promise right off the bat.