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Gucci Mane x Brand Community

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In my opinion, Hip Hop is by far the leading music genre in the world at the moment. But its roots aren’t as recent as you may think. Often subject to controversy, Hip Hop and its culture are seen as just that, a not-so-positive genre of music. But in fact, it is a gigantic source of learning, if you look at it with the right lens.

The Trailblazers – Celebrating 100 Years of Women

The Trailblazers sounds like a team of hot shots that do awesome things for the world. Much like The Avengers, Justice League, Teen Titans and Power Rangers. They are exactly that. The Trailblazers are extraordinary women that have helped shape the Australia we live in today. How you ask? By being they key women in the New South Wales Parliament.

XX Marketing Success Series: Positioning

Since the 60’s, we know that as many as 5000 advertising messages hit a person per day. That number has increased significantly since the recent tech boom (according to research firm Yankelovich). That’s some serious noise and all of them are trying to leave a significant impression on the one person through their messaging, logo, slogan and ad creative. Not to mention the huge marketing budgets of industry leaders in the mix.