Meaningful and emotive brands cut through the noise created by conventional brands. Functioning with purpose and meaning requires operating at a high level.
Most people aren’t rational 24/7. In fact, the majority of purchase decision and decisions, in general, are made emotionally.
On a regular basis, I talk to business owners that know all about who their ideal customer is and yet, their marketing messages are generic. They fear the ‘What if?’; What if we don’t reach everyone in the city/ state/ country/ world?? Which is fair enough, but what often gets overlooked is the cost of fearing the ‘What if?’
Chance the Rapper on life 💯
Simple thoughts can community values, beliefs and principles that attract and repel people, emotions and communities. What we as individuals or brands communicate determines our place in the world, our people and paradigm.
Feature image : https://shakarasquare.com/gucci-mane-spent-50000-wedding-invitations/
In my opinion, Hip Hop is by far the leading music genre in the world at the moment. But its roots aren’t as recent as you may think. Often subject to controversy, Hip Hop and its culture are seen as just that, a not-so-positive genre of music. But in fact, it is a gigantic source of learning, if you look at it with the right lens.
The Trailblazers sounds like a team of hot shots that do awesome things for the world. Much like The Avengers, Justice League, Teen Titans and Power Rangers. They are exactly that. The Trailblazers are extraordinary women that have helped shape the Australia we live in today. How you ask? By being they key women in the New South Wales Parliament.
There was a time when brand activations were THE thing to do to get mass engagement and strengthen brand loyalty. It was a surefire way to go viral or at least get a lot of user-generated content. Until Facebook and Instagram were born and digital suddenly became THE thing.
Here’s my formula for a productive Saturday morning;