This is a topic that has been discussed and debated for decades. From really interactive ideas to tasteless overcrowded pieces of paper, business card are definitely a brand to some and a commodity to others…
We often hear that simplicity is the key to success. It’s a phrase and concept that has been utilised in many industries as the benchmark that helps cut through the noise, help people understand concepts and ultimately get the desired results.
#GabrielleChanel aka #CocoChanel simply states how this #principle and its implications were clarified at the infamous Association of National Advertisers conference in Phoenix. Megamind #CMOs from leading organisations outlined why purpose-driven branding takes the cup in today’s environment.
Meaningful and emotive brands cut through the noise created by conventional brands. Functioning with purpose and meaning requires operating at a high level.
Most people aren’t rational 24/7. In fact, the majority of purchase decision and decisions, in general, are made emotionally.
On a regular basis, I talk to business owners that know all about who their ideal customer is and yet, their marketing messages are generic. They fear the ‘What if?’; What if we don’t reach everyone in the city/ state/ country/ world?? Which is fair enough, but what often gets overlooked is the cost of fearing the ‘What if?’
Chance the Rapper on life 💯
Simple thoughts can community values, beliefs and principles that attract and repel people, emotions and communities. What we as individuals or brands communicate determines our place in the world, our people and paradigm.