Kanye West x Niche Marketing

On a regular basis, I talk to business owners that know all about who their ideal customer is and yet, their marketing messages are generic. They fear the ‘What if?’; What if we don’t reach everyone in the city/ state/ country/ world?? Which is fair enough, but what often gets overlooked is the cost of fearing the ‘What if?’

Gucci Mane x Brand Community

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In my opinion, Hip Hop is by far the leading music genre in the world at the moment. But its roots aren’t as recent as you may think. Often subject to controversy, Hip Hop and its culture are seen as just that, a not-so-positive genre of music. But in fact, it is a gigantic source of learning, if you look at it with the right lens.