KBS x Logo Design

The Brand

Keylink Business Solutions was an accounting and taxation firm that wanted a brand personality that was just as much creative as it was commerce. They specialised in helping SME’s outsource their accounting, finance and taxation functions. Another pro bono passion project we agreed to take on as the challenge was quite intriguing and it felt good to help out someone within our own friend circle.

The Challenges

Balancing creativity & commerce, total creative freedom

Like all startups, KBS faced the same issue; how to cut through the noise and stand out to the ideal customer. The simple yet effective way to do so for any startup is to identify a clear value proposition and build a brand around this ethos. Knowing your ideal customer is vital to business. It helps tailor your approach and increases your chances of appealing to the right customer. Once you emotionally connect with your customer, it becomes easier for them to remember your brand over others when the need for your services arises.

Our Solution

A simple yet effective logo symbol that caters for a balance between creativity and commerce.

Designing an engaging and creative logo for an accounting and taxation firm was challenging. But the project was a huge success and we managed to find the balance we were looking for. The logo symbolises the skillsets and personalities of the directors of KBS. It also stands for brilliance in teamwork and balance. The star represents the outcome that KBS can achieve when their team and the important business functions work together in sync. Teamwork and balance also became the brand ethos from then on.