XX Marketing Success Series: Positioning

Since the 60’s, we know that as many as 5000 advertising messages hit a person per day. That number has increased significantly since the recent tech boom (according to research firm Yankelovich). That’s some serious noise and all of them are trying to leave a significant impression on the one person through their messaging, logo, slogan and ad creative. Not to mention the huge marketing budgets of industry leaders in the mix.