On a regular basis, I talk to business owners that know all about who their ideal customer is and yet, their marketing messages are generic. They fear the ‘What if?’; What if we don’t reach everyone in the city/ state/ country/ world?? Which is fair enough, but what often gets overlooked is the cost of fearing the ‘What if?’
Chance the Rapper on life 💯
Simple thoughts can community values, beliefs and principles that attract and repel people, emotions and communities. What we as individuals or brands communicate determines our place in the world, our people and paradigm.
Feature image : https://shakarasquare.com/gucci-mane-spent-50000-wedding-invitations/
In my opinion, Hip Hop is by far the leading music genre in the world at the moment. But its roots aren’t as recent as you may think. Often subject to controversy, Hip Hop and its culture are seen as just that, a not-so-positive genre of music. But in fact, it is a gigantic source of learning, if you look at it with the right lens.
The Trailblazers sounds like a team of hot shots that do awesome things for the world. Much like The Avengers, Justice League, Teen Titans and Power Rangers. They are exactly that. The Trailblazers are extraordinary women that have helped shape the Australia we live in today. How you ask? By being they key women in the New South Wales Parliament.
There was a time when brand activations were THE thing to do to get mass engagement and strengthen brand loyalty. It was a surefire way to go viral or at least get a lot of user-generated content. Until Facebook and Instagram were born and digital suddenly became THE thing.
Since the 60’s, we know that as many as 5000 advertising messages hit a person per day. That number has increased significantly since the recent tech boom (according to research firm Yankelovich). That’s some serious noise and all of them are trying to leave a significant impression on the one person through their messaging, logo, slogan and ad creative. Not to mention the huge marketing budgets of industry leaders in the mix.
For a long time now I’ve always thought of awesome meaningful quotes that pop into my head on a particular day, in a particular inspirational moment. The same thing happened to me this morning and for the first time, I decided to do something about it.
Everything we do all day every day communicates a message to the people, community and world around us.
Growing up as a creative person at heart, was lonely. Come to think of it, it still is!