Like everything in our beautiful world, constant exposure to success stories has its downsides.
“Care
and people will
share.”
-Amit Anil
~
sharing
Success stories are one too many on the majority of our media outlets. It’s absolutely brilliant that we live in an era where success stories of all kinds are celebrated.
Like everything in our beautiful world, constant exposure to success stories has its downsides. I often notice that brands hesitate when it comes to showcasing their brand journey and capturing their product or service on video. The common reasons include inadequate video equipment and the need for professional help.
Now that drones are readily available and the majority of the population is equipped with a smartphone, content quality has evolved rapidly. There’s no doubt a high standard is set but that doesn’t mean it applies to every form of content. Like shoes, content too has a form to suit every occasion.
Content that shares your brand journey from the first-person point of view is best captured on smartphones by hand or a smartphone gimbal. This content is meant to bring the viewer along for the journey. Sharing your unique journey on social media allows your brand community to feel involved and develop a stronger emotional connection with your overall brand.
Both brands and people need to care about the effort they are putting in on a regular basis. Your purpose and hard work impacts people directly through your products and service and indirectly through your content. When you care about the impact you’re making, enough to share it, people will too.
