Marketing Is Life ~ Brand Sharing

Like everything in our beautiful world, constant exposure to success stories has its downsides.

PP-Amit-Anil

“Care
and people will
share.”

-Amit Anil

Amyth and amit - branding experts - XX Logo SmallArtboard 60

~

sharing

Success stories are one too many on the majority of our media outlets. It’s absolutely brilliant that we live in an era where success stories of all kinds are celebrated.

Like everything in our beautiful world, constant exposure to success stories has its downsides. I often notice that brands hesitate when it comes to showcasing their brand journey and capturing their product or service on video. The common reasons include inadequate video equipment and the need for professional help.

Now that drones are readily available and the majority of the population is equipped with a smartphone, content quality has evolved rapidly. There’s no doubt a high standard is set but that doesn’t mean it applies to every form of content. Like shoes, content too has a form to suit every occasion.

Content that shares your brand journey from the first-person point of view is best captured on smartphones by hand or a smartphone gimbal. This content is meant to bring the viewer along for the journey. Sharing your unique journey on social media allows your brand community to feel involved and develop a stronger emotional connection with your overall brand.

Both brands and people need to care about the effort they are putting in on a regular basis. Your purpose and hard work impacts people directly through your products and service and indirectly through your content. When you care about the impact you’re making, enough to share it, people will too.

Marketing Is Life ~ Brand Secret

In every adventure may it be personal or professional, it’s the people involved that
make it or break it.

PP-Amit-Anil

“The secret
to an amazing life
is to collect
amazing people along
the way.”

-Amit Anil

Amyth and amit - branding experts - XX Logo SmallArtboard 60

~

secret

In every adventure may it be personal or professional, it’s the people involved that
make it or break it.

Almost everything we do involves people in one way or the other. Throughout our whole lives, we interact with a plethora of personalities, attitudes and values. Some we like, some we don’t and some that make us feel at home.

The outcome of tomorrow is heavily influenced by the people around us today. Their collective energy fuels the reality we create each and every day.

For brands, it’s the leaders, the internal teams, the customers, the supporters, the joint ventures, brand partners, mascots and the oh so cute office dogs. Every brand is an organisation consisting of interdependent parts, which functions as one organism. Better known as the brand community.

Our personal lives function similarly, involving the people in our lives. From our direct family, close friends, local community, to role models and public figures we resonate with. In fact, the people that we don’t like and prefer to avoid also play a part. Then there are the people who enter our lives for a brief moment leaving a lasting impression. Their collective energy sculpts our thoughts and choices on a daily basis.

The secret to prosperity is to collect amazing people along the way. We have the power of choice. We can choose who gets to contribute to our lives and our business.

Choose amazing.