Everyone wants to belong to a thriving, positive and loving community. Yet, it’s hard to figure out what makes a great community and even harder to contribute to it. This is valid for both people and brands.
Working in my business and working on my business is a must needed balance. I’ve learned that I need to nurture my brand soul in order to continue working towards my vision full speed.
As a business and a human being, my relationships and their impact build my legacy.
We’re so busy working towards our futures that we forget there is a ton of learning in the past. Google has made it easier to access all kinds of knowledge, wisdom and experience. The ancients among us are a great reminder!
The essence of you and your brand act as pheromones…
We often hear that simplicity is the key to success. It’s a phrase and concept that has been utilised in many industries as the benchmark that helps cut through the noise, help people understand concepts and ultimately get the desired results.
#GabrielleChanel aka #CocoChanel simply states how this #principle and its implications were clarified at the infamous Association of National Advertisers conference in Phoenix. Megamind #CMOs from leading organisations outlined why purpose-driven branding takes the cup in today’s environment.
Meaningful and emotive brands cut through the noise created by conventional brands. Functioning with purpose and meaning requires operating at a high level.
Most people aren’t rational 24/7. In fact, the majority of purchase decision and decisions, in general, are made emotionally.