Everything you need for print & web.
For as long as I can remember, the connection between brands and people has fascinated me. I always wondered, why people developed an emotional connection to logos, colours and styling?! Have you ever thought of why you prefer some brands over others?
When you’re thinking about your brand, think about it as a person. Who would that person be? What would they dress like? What kind of friends would your brand have? What hobbies or interests would he or she have? What kind of music would your brand be into? What kind of values and principles would he or she live by? You might be thinking, why is all of this relevant? It’s just a logo…
Well, if a person lacks answers to all of the questions above, they won’t be able to thrive in our human world. The same goes for your brand. We’re in an era where, if your business is not a brand, it is a commodity.
We work with every business with a customised approach to help it grow and strengthen its brand. So regardless of whether you’re a startup or an established business, strengthening your brand will get you the results you are looking for.
Your branding develops strong emotional connections via the logo, colours, fonts, style, values, business cards, packaging, brochures, flyers, videos, car vinyl, tone, voice, message, website, employees, brand ambassadors, brand partnerships, joint ventures, recruitment and every internal and external aspect. To make it all official we work on your brand strategy, logo design, identity, naming and brand guidelines. When you’ve got a well thought out brand, all elements are aligned and work in synergy. This communicates one consistent message to all customers all the time. Your favourite brands have mastered this and it is the reason you choose to love them.
Below are all the elements we categorise as brand development. You might need all, you might need one. We simplify all of this into a step by step strategy, tailored to your situation. Branding is all about maximising every opportunity to connect with your customers. You want people to choose your brand over others. Whether you need new branding for a venture, need to refresh your branding to match your evolved business direction or a brand structure for your complex business, we’ve got you covered.
If you know what we’re talking about, like the way we think and trust what we believe in, then let’s connect and discuss your branding!