Art Direction

Art Direction


Business Success Series


Strategic Creativity

Art direction is all about what not to do when it comes to your marketing plan. It's an effective agile marketing method.

Making Creativity Strategic

Art direction requires being tactical and working with other creatives such as illustrators, photographers, designers and writers to execute an overall idea, concept or strategy.

There are some things that need a trained eye and plenty experience in order to be done right. Over time we have noticed that how things are executed is vital to creating the best result or outcome. You need that person who can bring in the x-factor to the task at hand. How you showcase your products and services through photos or videos, isn’t just about making things look pretty or Pinterest-like. It’s more about being able to pinpoint a certain angle or direction that will resonate with your ideal customers and boost engagement, virality and conversion.

You may have experienced this before when you’ve come across someone that does what others do but that tiny bit better. They just have a knack for it. This can be natural or perfected over time.

An experienced sense of direction or as we call it the XX Factor, takes the impact to the next level. Our XX Factor is all about making people feel. As the saying goes…

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Quote by Maya Angelou.

Feelings are memorable. Feelings can make or break someone’s day. Feelings can bring customers closer or push them away. That’s essentially what we do. We’re in the business of making people feel a certain way about your brand, your product, your vision and ultimately, you!

Our Vision Partners come to us wondering how to capture that XX Factor when it comes to their photo shoots, video productions, expo stands, store layout, showroom setups, company events etc. This knack or XX Factor is better known as Art Direction. So if you have an amazing product or service that you truly believe in, but don’t know how to put it out there in that XX way that makes people feel good about it. Then let’s connect and discuss what you can do. Coffee is on us!

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