Marketing Is Life ~ Brand Unity
Marketing Is Life
A team or community that is synchronised in their beliefs, clear on the vision and works cohesively towards one goal, is winning at life!
“United we thrive divided we survive.”Amit Anil
We’ve all heard the phrase ‘United we stand, divided we fall.’ In today’s ever-evolving world, the difference between thriving and surviving is becoming a hot topic. Everyone has their own definition of the two concepts, but the overall theme remains the same; to live life to the fullest and having fun while you’re at it.
In our personal lives, our family, friends and mentors form our team and community. Each member adding value to our lives in their unique way, helping us grow and become a better version of ourselves.
For brands, the founders, employees, customers, ambassadors, brand partners and fans form the team and community. The momentum of a business and its brand is determined by the team and community it’s supported by.
When the values, beliefs and mindsets of the people in your team or community aren’t aligned, friction is born and it’s the team and community culture that is affected. Think about a group of friends, a company you worked for or an interaction with a brand that was unpleasant. It’s the vibe or the energy that makes you think it’s not for you, leaving a bad impression forever.
The people involved in our lives, businesses and brands play a significant role in the journey and the outcome. It’s important to have the right people on your team.