Marketing Is Life ~ Brand Secret

Brand Secret

In every adventure may it be personal or professional, it’s the people involved that make it or break it.

Almost everything we do involves people in one way or the other. Throughout our whole lives, we interact with a plethora of personalities, attitudes and values. Some we like, some we don’t and some that make us feel at home.

The outcome of tomorrow is heavily influenced by the people around us today. Their collective energy fuels the reality we create each and every day.

For brands, it’s the leaders, the internal teams, the customers, the supporters, the joint ventures, brand partners, mascots and the oh so cute office dogs. Every brand is an organisation consisting of interdependent parts, which functions as one organism. Better known as the brand community.

Our personal lives function similarly, involving the people in our lives. From our direct family, close friends, local community, to role models and public figures we resonate with. In fact, the people that we don’t like and prefer to avoid also play a part. Then there are the people who enter our lives for a brief moment leaving a lasting impression. Their collective energy sculpts our thoughts and choices on a daily basis.

The secret to prosperity is to collect amazing people along the way. We have the power of choice. We can choose who gets to contribute to our lives and our business.

Choose amazing.