Along with technology, our emotions have evolved too!


“Love can
drain & drive.”

-Amit Anil

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Along with technology, our emotions have evolved too. Concepts like happiness, sadness, love and how they interact with popularity, relationships and focus are more dynamic now than ever before.

It is becoming harder by the day to navigate through the sheer plethora of social norms. Younger generations are growing up with a skewed outlook on life. There is more of a focus on the external and it’s only growing. Online seems to be the place to live our lives.

Of course, this is a generalisation but one that’s becoming ever so prominent. We have all experienced both sides of love. For some, a heartbreak drains while for others it drives. How we respond to love or lack of is the key to living a fulfilling life.

Customer testimonials, employee satisfaction, social media engagement and organic word of mouth are all forms of Brand Love. These are results and outcomes of staying true to your brand ethos. While such elements can help you improve your brand, they can also become overwhelming. A simple yet effective way of achieving a sweet balance is to discuss and evaluate all results and outcomes with your team on a quarterly basis.

Likewise, love plays a similarly vital role in our personal lives too. How we respond to online and offline love is the important part to remember.

It’s not easy but it is simple.

What do you think about all this??

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