Marketing Is Life – Brand Path

Brand Action

Persistence is power, we all know that. We hear about it, we talk about it and we think about it. It’s that little voice that never goes away and one that’s easy to get desensitised to.

Persistence, dedication, commitment, zeal, perseverance and consistency are all major factors in growth, survival and success. But we all know there’s a lot more to it than just that. We are creatures of emotion and here’s where the simple and straight-forward, transforms into a dynamic maze.

Each of us is actively paving our path. Some of us pave it as we go and some map it out in advance. Either way, we have a sense of where we’re heading. I observed, that detours and setbacks that life threw at me took a bite out of my emotional zeal and drive to keep going. I lost momentum.

Letting go of the path and focusing on the destination changed my life. Life’s detours and setbacks have become an exciting part of my journey. My ability to pivot and stay flexible in my path strengthens my belief in the destination on a daily basis. As a result, it fuels my motivation, drive and perseverance.

Seldom do projects go exactly as planned. Brands that can be flexible and pivot when required are the ones that survive and succeed. With all your plans and campaigns leave some room to breathe. So when unexpected things do pop up you can adapt and advance accordingly.

“Be like water, my friend.”