Marketing Is Life – Brand Action

The Brand

Today we have more information at our fingertips than ever before. More case studies to analyse more wins to inspire and more failures to discourage us.

As amazing as social media is, it’s also contributing to an unrealistic perception of how life should be lived. Often overwhelming us before we start any venture may it be personal or professional. Of course, analysis and planning are crucial but doesn’t necessarily dictate the outcome. Action trumps analysis.

More often than not, only when you put a plan into action do you uncover the reality. There’s only so much planning and analysis you can do. At the end of the day, you still need to do. That’s when all doubts, fears and ‘what ifs’ go out the window!

Brands face the same dilemma when it comes to their communication strategy. There are several theories, concepts, case studies and industry leaders to learn from. But the only way to find out what works for you is trial and error. Your unique method of execution is key to success.

Research, trial and error are vital parts of marketing and advertising that a lot of startups skip because they’re seen as an expense and a waste of time and resources. On the contrary, it’s an investment that saves you time, effort and money down the road.

Let facts, figures and proof from doing lay the foundation of your decisions.