Marketing Is Life – Brand Selfishness

Brand Selfishness

Everyone at some stage in life has realised that doing things for others is easier than doing things for yourself. It’s easy to offer others advice on relationships, everyday problems, business and almost everything that isn’t you.

In the same way, it’s easier to physically help friends, family, community and even strangers in need. But when it comes to yourself, it’s a whole different ball game!

There are several social norms at play that encourage us to do more for others than for ourselves. Choosing ourselves over others is often seen as or feels like selfishness. But in fact, it’s an investment in the largest and the most tangible asset you have in your life; you.

The same goes for brands, especially service based ones. The day to day tasks, admin and all the things that keep the wheels of the business rolling take up most of our time. Servicing clients and increasing sales become the main focus.

Working in the business is, of course, paramount to progress. But working on the business is paramount for long-term growth.

Likewise, in our personal lives, working through our everyday tasks keeps the ball rolling and builds momentum. While working on ourselves, our ideas, our ventures, self-awareness, relationships, goals, physical and mental health ensures long term prosperity.

It’s a balancing act that guarantees peace of mind and absolute euphoria.