The Comeback Series ~ Part I

Inspired by #bigdraco 😂🤘🏽

Just the other day I realised I’ve been around for a long time! Long enough to witness not just one, but several brands make a huge comeback. These brands were poppin’ in the late 90s, laid low in the 00s and POW! Back to the mega-popular 🤩🔥

So here are my top three, starting with my personal favourite brand Tommy Hilfiger 🐐

We all remember the dope Tommy jackets with the huge Tommy logos looking all Tommy like haha yes, I like the name!

Tommy Hilfiger makes a comeback - Marketing and Branding

The Comeback Series ~ Part II

Fila has been around for as long I can remember. They always put out uber cool stuff, with their urban wear taking the cup.

They have done it again, droppin 90s inspired outfits 💃🏾🤘🏽

Fila makes a comeback - Branding on point in Sydney

*Photo credit: Culture Kings & Fila LookBook

The Comeback Series ~ Part III

Completing my top 3 comeback brands is Champion! Great on the eye and easy on the feel. I hope these brands are still making comebacks when I hit 60 haha

Just noticed how similar the brand colours are for all of these the brands 🤯🤔

Champion makes a comeback - Branding strategy on point


Brands are very much alive and dynamic. Their lifecycle is very similar to that of ours. Understanding the synergies between your brand and your customers is key to long-term success.

Amyth and amit - branding experts - XX Logo SmallArtboard 60

If you’re keen to find out more about how you can leverage your brand to plan for longevity, we’re just a call or email away!

What do you think about all this??

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