Advertising Out & About
Ads are a huge part of our day to day lives. Whether we like it or not, we see them every day. Consciously or subconsciously they do take up space in our minds.
Not a lot of ads get me excited or engaged enough to read the message, product and #service they are trying to promote. But this one from ahm health insurance made my day!
I automatically gravitate towards brands that understand the value of good branding and are willing to take risks and invest in connecting with the right people.
This 3 part advertisement is currently on at Town Hall station. Worth every second I spent reading their ad! 🤘🏽💯
#Marketing and strategy on point! @ Sydney Town Hall
The recent advertising campaign by realestate.com.au definitely caught my attention! I feel they have captured reasons that are legit why people choose certain places to live!
The language, visuals and use of typography is definitely chosen to attract a certain demographic. I absolutely love their fun approach in the campaign.
You might still see these at one of the platforms at Town Hall station here in Sydney!
Branding and marketing strategy on point 💯💃🏾 @ Town Hall railway station
The last and most interesting part of this series is looking at the different strategies and methods #advertising minds utilise to capture, #engage and persuade people attention.
Both these #advertisements caught my attention equally. Bank Australia got me with its simple yet effective approach and @johnbostonbeer got me with its #Ogilvy type take on the engaging copy in advertising. Which one works for you? 🤔🤘🏽
There are a plethora of advertising techniques which all have been proven to work. But the key to identifying which one works for you comes down to your strategy and how well you understand your customer.
In today’s world of overcrowded advertising on all mediums, it’s very important to be able to cut through the noise and engage your ideal customers. If you need help figuring it out, we’re just one message or call away.