From the time we are born, we’re conditioned to live life a certain way. It’s a combination of beliefs, out of which none are ours.


“your life
is exactly that,
it’s yours.
start living it
your way.”

-Amit Anil

Amyth and amit - branding experts - XX Logo SmallArtboard 60



At our core, we are pioneers, explorers, innovators, inventors, thinkers, rule makers and breakers. Our differences make the world an exciting place. There’s more than enough room for each and every one of us to shine.

But often, our shine is overpowered and overwhelmed. Most aspects of our lives are already pre-determined. Schools have become businesses and jobs have become stepping stones. Things are being loved and people are being used. As a species, we are still infants. But our evolution starts with you.

Who you are and how you live your life is absolutely up to you. Do not feel pressured by society’s unwritten rules. It’s not like we have signed a contract to follow life’s pre-set rules.

You have the power to research, plan, develop your lifestyle. You can hand-select each and every aspect of your day to day life. How you talk, how you look, how you think and how you contribute to the world and people around you in your lifetime. Live with purpose like the people and brands we look up to.

Brands need to do the same. Plan and decide what your brand stands for. Create a brand culture that stays true to your values; the very reason you decided to start this amazing entrepreneurial journey. It’s your brand and you have the exhilarating freedom to design it from scratch.


To keep up with the Marketing Is Life series and much more subscribe to our blog #SmallTimeBigTime. We update it every week with marketing tips, branding insights and awesomeness.

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