Working in my business and working on my business is a must needed balance. I’ve learned that I need to nurture my brand soul in order to continue working towards my vision full speed.


ignore time every moon
as for your soul it’s a boon.

-Amit Anil

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Over the past couple of years, I’ve observed my periodic craving for not wearing a watch for a whole day. Now if you’re not a functional watch wearer this may not seem like a big deal. Keeping track of time in order to make most of each and every day has become an engaging game.

On the days I choose to go without a watch, I feel a stronger connection with myself, with my conscience, with my presence at that moment. It’s amazingly liberating. I feel rejuvenated as the time goes slower, allowing me to be completely present. I notice the subtle yet distinctive smells from that day. I generate more ideas, more thoughts to think about and experience a heightened level of focus.

This feeling is a lot like the days I carry cash around with me. I tend to make most of each and every dollar.

On such days I feel like I’m more of me, spontaneous, naturally happy, stress-free, stoked to be alive and absolutely grateful to be in good health.

Mind, body and soul are words that we hear all the time. Our always-on lifestyles make us feel like we have very little time to do all the things we want to do. We automatically spend a lot of time, effort and money on improving the external aspects we can see, touch, hear and smell.

What about our internal aspects?

Can you relate this to your brand?


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