The Art Of The Business Card
Get Creative & Strive For Interaction
This is a topic that has been discussed and debated for decades. From really interactive ideas to tasteless overcrowded pieces of paper, business card are definitely a brand to some and a commodity to others…
We found a short video that showcases just how creative you can get with business cards. We’re not saying this is the best way to go but the examples covered in the video sure are memorable!
How many times have you revisited a business card you received from someone? Do they just pile up in your wallet? Or do you dispose of them once you have contacted the person? Are business cards a representation of you and your business, a conversation starter, just a pretty paper with your name and contact details or a mere way to bombard people with all the things you can do for them?
We always get varied responses from our clients and people we exchange business cards with. Regardless of the pre-conceived notions and beliefs people possess, your business card is a strategic component of your marketing funnel and plays an important role in helping you stand out and your message be memorable. Business cards don’t have to be extravagant like the ones showcased in the video above. But they do need to serve a purpose; communicating who you are, what you do, what you stand for and how you can help the next person.
The Strategy Behind Your Business Card
When it comes to business card design we stay loyal to our motto of less is more. Our designs are always worked in with your business development strategy. The design and content of your business card depend on many factors. When we design your business card we ask;
In what life situations are you actually going to be giving your business card to someone?
At what stage of the brand awareness journey are they in?
Have you got your Unique Value Proposition (UVP) on point?
Who will be the main personality will you be giving your business card to?
What do you want your first impression to be about?
Is your business a brand or a commodity?
Is your business card design and content tied to your website strategy?
Business Card Designs Need To Consider Print
More often than not, the graphic design component of your business card needs to work hand in hand with the print specifications. What kind of paper and finish will work well with your business card design? Will it look better with gloss, matte, satin, velvet or spot gloss? What paper thickness will work with your design. What printing press can you trust to really care about your business card? Does it need an emboss or a deboss or foil coating? haha trying not to sound like the scene in American Psycho…
Although Jeremy has a strong presence on LinkedIn, he needed one platform that showcased his extraordinary experiences and achievements. A one stop shop so to speak for him to present his personal brand.
A beautifully simple yet tasteful print finish that works with almost every business card design exists. Here it is:
- Stock (paper): 350 GSM – thick enough to hold it’s own and thin enough to be cost-effective.
- Print Finish: Matte Laminate aka Matte Celloglaze – No shine or glare and very smooth to touch. A classy yet simple alternative to the abundant glossy.
- Corners: Keep it simple with square corners or go edgy with rounded corners.
- Industry Secret – the end printed result may vary in design by up to 2mm.
Whether business cards are still relevant or not is an on-going debate and forever will be as the battle between the real and digital worlds continues. Your business card can also be a great way to stay motivated and believing in your vision and value proposition.
Check out some of our featured Brand Design projects to see it all in action! P.S. We have a whole bunch more projects that will be uploaded soon. Watch this space!