#CorporateSocialResponsibility
#BrandPartnership #JointVenture #PlaySafe

During my time as the Marketing Manager at @unleashedgradtrips over 2016 & 17, I had the pleasure of working with #HealthNSW and their #HARPunit on a very interesting #project focused on youth!

It was a project with a great purpose, which actually allowed me to orchestrate a very creative experience for the youth of Sydney’s #EasternDistrict! Below is a brief rundown!

‘Play Safe Unleashed’: Building the capacity of a schoolies travel provider to deliver sexual health promotion to NSW students overseas.

Authors:
Smith S1*, Lynas J2, Magner E1, Anil A2, Hearnshaw G3

1 HIV and Related Programs (HARP) Unit, South Eastern Sydney Local Health District, Australia, 2Unleashed Grad Trips, Sydney, Australia, 3NSW Sexually Transmissible Infections Programs Unit (STIPU), Australia

Background/Approach:

Young people are a priority population in the NSW Sexually Transmissible Infections (STI) Strategy. The HIV and Related Programs (HARP) Unit and Unleashed, Australia’s largest overseas schoolies operator, co-designed a comprehensive, multifaceted sexual health promotion campaign for school leavers travelling from NSW to Fiji. Consistent with priorities in the STI Strategy the project aimed to increase knowledge, improve access to condoms and encourage STI screening. It aligned with NSW Health’s Play Safe website.

Analysis/Argument:

Schoolies is a recognised time of risk-taking, experimentation with alcohol, drugs and sex. Barriers to condom use for young people include impulsivity, under-estimating risks, alcohol, and reduced access to condoms, in addition to embarrassment, low self-efficacy and assumptions about STI status based on limited knowledge.

Outcomes/Results:

Post-training surveys and qualitative data highlight increased peer chaperone knowledge and confidence having sexual health conversations and responding to advice-seeking by travellers.
Reduced stigma and taboo with sexual health conversation normalised.
Digital data demonstrating successful social media campaign with good engagement and reach to thousands of young people.
Intention to practice safe sex indicated by uptake of 800

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