On a regular basis, I talk to business owners that know all about who their ideal customer is and yet, their marketing messages are generic. They fear the ‘What if?’; What if we don’t reach everyone in the city/ state/ country/ world?? Which is fair enough, but what often gets overlooked is the cost of fearing the ‘What if?’

Creating a strategy that focuses on talking to your niche can save you a ton of resources and get you a higher return. In my opinion, that’s Marketing 101! Talking to the right people, at the right time in the right place. Simple right??

If you have a strong niche brand, product or service then it definitely helps to focus on directly communicating with your ideal niche audience. Your marketing is a powerful tool that can attract the one person in the room that is the best fit for your brand, product or service. Which means you spend less of your resources talking to people that aren’t interested in what you have to offer.

It’s quite the same with life. The way you dress, the way you speak and every aspect of your persona connects and communicates to the type of people you will get along with. Like attracts like. MarketingisLife

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