Chance the Rapper on life 💯
Simple thoughts can community values, beliefs and principles that attract and repel people, emotions and communities. What we as individuals or brands communicate determines our place in the world, our people and paradigm.
Values are the core of what brings people together or pushes them apart. Values help with positioning in business and in our personal lives. Every little aspect of how we communicate and present ourselves is a reflection of our values.
BrandPositioning is subtle yet immensely powerful. Brand colours, fonts, vision, mission, styling, logo, website, brochures, quality, customer service, employees, culture, product, service and all elements that affect the customer directly or indirectly determine whether they connect with your brand and stay loyal for life.
The same goes for us and people and a community. Have you thought about your BrandPositioning?